FOR RELEASE: January 3, 2005
IMAGES: See end of release
BARDSTOWN, KY--Heaven Hill Distilleries, Inc., producers of Burnett's Gin, Burnett's Vodka and the line of Burnett's Flavored Vodkas, has announced the addition of three new flavored vodka varieties to the brand's current line up. With the addition of Burnett's Cherry, Watermelon and Mango Flavored Vodkas to the existing range, Burnett's will now offer 11 of the most popular flavors, including Citrus, Coconut, Cranberry, Lime, Orange, Raspberry, Sour Apple and Vanilla.
The flavored clear spirits market has seen explosive growth, more than doubling in volume over the last five years, and flavored vodkas are growing at an annual rate of over 30%. Domestic vodkas have also shown remarkable growth for four consecutive years, now reaching over 30 million cases or about 73% of total vodka sales. With this unprecedented consumer interest in both flavored spirits and domestic vodka, Burnett's is well-positioned to take advantage of these growth patterns.
The new Cherry, Watermelon and Mango flavors reflect the latest in cocktail trends, allowing consumers and bartenders to create the latest drink sensations like the Burnett's Cherry Bomber, the Burnett's Watermelontini, and the Mango Breeze (see recipes at end of release). The new flavor line extensions are made using the same quadruple distillation and triple filtering process as the other varieties, providing the clarity and superior smoothness that has made Burnett's one of the country's top selling and fastest growing US bottled vodkas.
Available in 1.75 liter, 1.0 liter and 750 ml. sizes and bottled at 35% alcohol by volume (70 proof), Burnett's Cherry, Watermelon and Mango flavors will be available on retail shelves in January of 2005. "The addition of these new flavor varieties will not only continue to fuel the meteoric growth of the Burnett's flavor line, but will also further raise the profile of the standard Burnett's Vodka brand," commented Reid Massie, brand manager for Burnett's at Heaven Hill. "Our research has shown that the substantial growth of our other eight flavors has in no way cannibalized our business on the original Burnett's Vodka. And we expect that sales of the new Cherry, Watermelon and Mango flavors will create more incremental growth, as these products perfectly meet the needs of today's consumers and on-premise operators for high quality cosmopolitans, martinis, and drinks of their own invention."
The launch of the three new flavors will be supported by POS for both floor displays and shelf facings, as well as sales education materials. The Burnett's website (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors. The new Cherry, Watermelon and Mango Flavored Vodkas maintain the "family look" of the other Burnett's flavor varieties, with upscale, clear labels which graphically highlight the flavorings and support the brand positioning of "superior smoothness".
Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation's largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill's diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler's Rum; Burnett's Gin and Vodka; Dubonnet Aperitif; Scotch Whiskies; Irish Whiskeys; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.
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Recipes
Burnett's Cherry Bomber
1 1/2 oz. Burnett's Cherry Vodka
4 1/2 oz. Energy Drink
Pour over ice and garnish with a cherry.
Burnett's Watermelontini
1 oz. Burnett's Watermelon Vodka
1 oz. Burnett's Citrus Vodka
1/2 oz. White Cranberry Juice
Shake over ice and strain into chilled martini glass.
Mango Breeze
2 oz. Burnett's Mango Vodka
1 1/2 oz. Whaler's® Killer Coconut Rum
2 oz. Pineapple Juice
1 oz. Cranberry Juice
Shake with ice and serve on the rocks.
CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 348-3921
lkass@heaven-hill.com
To download an image for this press release, please visit the Heaven Hill "Press Room" at http://download.heaven-hill.com.
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