For Release:      January 22, 2004

BARDSTOWN, (Ky.) - Heaven Hill Distilleries, Inc. has released an enhanced corporate website at www.heaven-hill.com.  The website will provide a broad array of customer service, media relations and informational functions for industry partners, media and consumers. 

"The release of heaven-hill.com establishes Heaven Hill's presence in the distilled spirits industry beyond bricks and mortar," said Larry Kass, director of corporate communications for Heaven Hill.  "As our company expands, it is important for us to continue to meet the demands of our customers and consumers.  The relaunched site is a key component to nurturing these business and customer relationships, both in the U.S. and internationally."

Sections accessible via heaven-hill.com are:

About Us: 

Heaven Hill's history and key facts about the company provide a timeline for the nation's largest independent, family-owned producer and marketer of distilled spirits.

Our Brands:

Information on Heaven Hill's key brands are available.  The section includes links to brand websites (where applicable) and a navigable recipe database arranged by product category.

Press Room:

The Press Room is a useful tool for media and trade partners.  The Heaven Hill Press Room contains an accessible library of new and archived press release for reprint.  Additionally, a "Media Downloads" section provides instant access to branded images and logos.  By signing up to the "Media Downloads" section, visitors to the site will have access to high resolution downloads with a reusable username and password.

Bourbon: 

Heaven Hill has developed a section devoted to the Bourbon-making process.  The interactive section (Available spring 2004) will take visitors to the Heaven Hill distillery for a step-by-step virtual tour of Heaven Hill's Bourbon-making process.  Also accessible via heaven-hill.com is the website for the Heaven Hill Distilleries Bourbon Heritage Center.  The Bourbon Heritage Center link will take visitors to the site for information and updates related to the Heaven Hill's visitor center, opening fall 2004.

Sales Resources:

Beginning in February 2004, Heaven Hill industry partners will be able to access a proprietary ordering system for marketing materials.  Using unique usernames and passwords, industry partners will be able to place secure orders for the branded POS and promotional materials.

Links: 

Heaven Hill has hyperlinks to corporate and overseas partners, as well as brand websites.

Contact Us:

Consumers and trade partners may contact Heaven Hill using a form tailored to specific needs.

Updates to the site will be ongoing and enhance the functionality of the website over time.

Founded in 1935, Heaven Hill Distilleries, Inc. is the nation's largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill's diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; Hpnotiq Liqueur; Whaler's Rum; Burnett's Gin and Vodka; Dubonnet Aperitif; Scotch Whiskies; Irish Whiskeys; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.

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To download an image for this press release, please visit the Heaven Hill "Press Room" for media downloads at www.heaven-hill.com.  

Username (case sensitive): HHD

Password (case sensitive): Website